When I think about what makes good design, I’m usually more influenced by the aesthetic qualities.
The three main elements that define good design for me are colour, typography, and the use of space.
The Psychology of Colour in Design
Colour is always the first thing I notice in any design or artwork. It’s something that really influences my work.
People are physically, psychologically, and socially influenced by color. It creates a mood within a piece and can tell a story about a brand. Every colour communicates something different, and the combinations of colours can enhance the message.
How to use space in design
I really love when designers are playful with the negative space in their design. The use of different images existing within an image can be a really effective strategy in visual communication. This illusion can evoke a greater sense of curiosity and interest, making the viewer stay longer with the design.
The Anatomy of Type
My new obsession! I’ve officially become a type nerd. I feel like typography is one of the most important elements in good design. It has the power to specifically communicate to a target audience.
You can have a very simple and minimalistic design, but still have a strong and powerful message by emphasizing on the typography style.