My friends put on a monthly art battle at the Great Hall. The event is a party, a live painting competition, and an awesome way for artist to showcase their work. It includes live music and audience participation.
The design is a mixture of playfulness and intensity, representing the energy of the event itself. I chose a black and white photo with dramatic lighting and wanted to create a strong sense of contrast by combining vibrant colors. My target market are young, creative, designers, artists, musicians, in their 20s. Let’s just say this event is full of Toronto’s downtown Hipster community.
To structure the hierarchy in my design I chose to use the shape of a triangle in order to navigate the viewer’s eye from the main focal point (Art Battle), down to the website where people can search for more info on the event.
I combined two different Typfaces, a serif and a script:
Roboto Slab in bold/ Regular and Black Jack.